Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

For courses in Human Physiology. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide. The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems.

Updates, such as new Try It activities and detailed teaching suggestions in the new Ready-to-Go Teaching Modules...

Guided practice helps students develop into expert problem solversThe new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from several users to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. This edition addresses students' tende...

Fifty remarkable short stories from a range of contemporary fiction authors including Junot Diaz, Amy Tan, Jamaica Kincaid, Jhumpa Lahiri, and more, selected from a survey of more than five hundred English professors, short story writers, and novelists.

Contributors include Russell Banks, Donald Barthelme, Rick Bass, Richard Bausch, Charles Baxter, Amy Bloom, T.C. Boyle, Kevin Brockmeier, Robert Olen Butler, Sandra Cisneros, Peter Ho Davies, Janet Desaulniers, Junot Diaz, Anthony Doerr, Stuar...

Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...

Selected as a Doody's Core Title for 2022 and 2023! Up to date, easy to use, and well-illustrated, Clinical Manual of Contact Lenses, 5th Edition, helps both students and practitioners fit, evaluate, and troubleshoot contact lens issues in everyday practice. Written by renowned experts in the field, this practical guide is designed for quick access to key information, and includes sample cases, nomograms, and proficiency checklists that summarize and emphasize important points. Thoroughly rev...

Teaching would be easy if there were clear recipes you could follow every time. The Ingredients for Great Teaching explains why this is impossible and why a one-size-fits-all approach doesn't work. Instead of recipes, this book examines the basic ingredients of teaching and learning so you can use them wisely in your own classroom in order to become a better and more effective teacher.

Taking an approach that is both evidence-based and practical, author Pedro de Bruyckere explores ten crucial...

With an introduction by Xiaolu GuoA classic memoir set during the Chinese revolution of the 1940s and inspired by folklore, providing a unique insight into the life of an immigrant in America. When we Chinese girls listened to the adults talking-story, we learned that we failed if we grew up to be but wives or slaves. We could be heroines, swordswomen.

Throughout her childhood, Maxine Hong Kingston listened to her mother's mesmerizing tales of a China where girls are worthless, tradition is e...

Finally, a book that offers a practical yet well-researched guide for practitioners seeking to hone the way they show up in citizen space.

At a time when public trust in institutions is at its lowest, expectations of those institutions to make people well, knowledgeable, and secure are rapidly increasing. These expectations are unrealistic, causing disenchantment and disengagement among citizens and increasing levels of burnout among many professionals. Rekindling Democracy is not just a prac...

Zielniveau B2/2

Sicher! aktuell ist die Aktualisierung und Überarbeitung des bestehenden Lehrwerks Sicher! hinsichtlich der geänderten Prüfungsanforderungen des neuen Goethe-Zertifikats B2 (ab Januar 2019) sowie der Prüfungen Telc B2, Telc B1-B2 Beruf und ÖSD ZB2. Zahlreiche neue Aufgaben decken die geänderten Prüfungsformate dieser vier Prüfungen ab. Im Anhang findet sich eine detaillierte Übersicht aller im Buch geübten Prüfungsformate.

Kursbuchteil:

- transparenter Aufbau

- tra...