Based on comprehensive research into strategic planning literature and its military antecedents, the successor to The Rise and Fall of Strategic Planning offers a penetrating analysis of the ten dominant schools of strategic thought. Reprint. 15,000 first printing.

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

As the market-leading text for Management Control and performance measurement, this book will give you a thorough understanding of core concepts and key topics. Including a wide range of international case studies and real life examples means this is the ideal guide for understanding complex topics and bringing this subject to life.

For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.

In it, readers see theory come to life through timely, pra...

The Student's Book takes students from the traditional practice of grammar forms through to topic-based practice exercises. Grammar is clearing presented and explained at each level with review sections assessing student understanding and providing extra practice. The CD-ROM contains a glossary, extra practice for each unit and printable tests.

The leading reference on shoulder rehabilitation, Physical Therapy of the Shoulder, 5th Edition provides complete information on the functional anatomy of the shoulder, the mechanics of movement, and the evaluation and treatment of shoulder disorders. It promotes current, evidence-based practice with coverage of the latest rehabilitation and surgical techniques. Case studies show the clinical application of key principles, and follow the practice patterns from the APTA Guide to Physical Thera...

Mom, I went to the store. See inside the fridge. I watered the plants.

I cleaned out Peter's cage. I tidied the sitting room. And the kitchen.

And I did the washing up. I'm going to bed. Your live-in servant, Claire Life on the Refrigerator Door is told exclusively through notes exchanged by Claire and her mother, Elizabeth, during the course of a life-altering year.

Their story builds to an emotional crescendo when Elizabeth is diagnosed with breast cancer. Stunningly sad but ultimately upli...

New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

Cet ouvrage a pour objectif de faire découvrir, comprendre et apprécier un choix de textes parmi les plus représentatifs de la littérature française avec une ouverture sur la francophonie. Du Moyen Age à nos jours, les 65 textes présentés dans cet ouvrage sont classés par ordre chronologique et prennent en compte tells les genres : roman, poésie, théâtre, lettre, nouvelle... La priorité a été accordée aux textes contemporains : 39 appartiennent au XXe siècle (dont 28 après 1...

La civilisation en dialogues s'adresse à un public d'adolescents et d'adultes ayant suivi une cinquantaine d'heures de cours.

Cet ouvrage a pour objectif de sensibiliser les utilisateurs au mode de vie à la française, aux valeurs et aux références partagées des Français, aux grands principes fondateurs de leur pays. Il conduit l'apprenant à un travail d'observation et de réflexion sur sa propre culture et la culture française. L'ouvrage propose, à travers un ensemble de dialogues s...