Dit is Customer Journey Mapping met een vleugje neuromarketing en een forse toef Design Thinking. Dit boek legt zowel de nadruk op de analyse als op het ontwerpen van praktijkoplossingen en op de actiepunten die daarop een vervolg moeten vormen. Niet alleen analyse dus, maar vooral ook design. Juist in dat design zit de essentie van marketing.

Marketing gaat niet over het begrijpen van je klanten, maar over het ontwerpen van creatieve oplossingen voor je klanten. Natuurlijk moet je, om goed t...

Een directeur wil in zijn organisatie ietsverbeteren. Hij wil daarover advies van eenexterne adviseur. Hun gesprek verloopt alsvolgt:Klant zegt: ‘Voordat ik begin, wil ik toch eersteen beetje weten wie ik tegenover mij heb.Ik zou graag willen weten wat je zoal gedaanhebt op het gebied van advisering en metname de resultaten, en wat jij daaraan denktte hebben bijgedragen. Zou je een paarvoorbeelden kunnen noemen?’De (denk)adviseur antwoordt: ‘Wat ikgedaan heb, is dat ik zojuist met volleaan...

Deze herziene, negende druk van Praktische stralingshygiëne geeft systematisch inzicht in de gevaren van toepassing van ioniserende straling. Het boek speelt vooral in op de praktische methoden om die gevaren te beheersen, zodat een aanvaardbaar risico ontstaat.

Nieuw in deze druk is dat er naast de basiskennis ook verdiepende paragrafen zijn opgenomen. Ook is een uitgebreide literatuurlijst toegevoegd. Het boek is nu geheel in full colour uitgevoerd.

Het boek is bedoeld voor iedereen die te...

Every year a considerable number of vessels is detained by Port State Control because of deficiency code 10127: Insuffience voyage or passage plan! Hence issues with voyage plans are counted among the top 5 claims. Just to have 'some' voyage plan turns out to be insufficient - the demand is to have a proper plan, compliant to rules. To compose a comprehensive voyage plan, however, a wide range of aspects has to be taken into account. Not only for a young graduate this might become a challenge...

All the basic principles of this important topic are clearly presented here in an account which takes as examples many compounds of industrial and biological significance. Consideration is given to the structure, reactions, and properties of benzene and classes of aromatic compounds derived from it, and topics such as thermodynamic versus kinetic control and pericyclic reactions are introduced. The text also covers polycyclic arenes and the small and large ring systems which are embraced by t...

When David meets the sensual Giovanni in a bohemian bar, he is swept into a passionate love affair. But his girlfriend's return to Paris destroys everything. Unable to admit to the truth, David pretends the liaison never happened - while Giovanni's life descends into tragedy. This book introduces love's fascinating possibilities and extremities.

Ship Stability for Masters and Mates explores all aspects of ship stability and ship strength, squat, and interaction and trim, as well as materials stresses and forces. Organized into 56 chapters, the book looks at the relationship between ship stability and ship motion, with emphasis on group weights in a ship. It also explains how TPCs are calculated for a range of drafts extending beyond the light and loaded drafts, along with form coefficients, including the coefficient of fineness of th...

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it.

Thus, there is a discernible increase in interest in t...

Professional English in Use Medicine contains 60 units covering a wide variety of medical vocabulary. Topics include diseases and symptoms, investigations, treatment, examining and prevention. The book also introduces general medical vocabulary related to parts and functions of the body, medical and para-medical personnel, education and training, research, and presentations.

Professional English in Use Medicine has been carefully researched using the Institute for Applied Language Studies med...

Statistics and Chemometrics for Analytical Chemistry 7th edition provides a clear, accessible introduction to main statistical methods used in modern analytical laboratories. It continues to be the ideal companion for students in Chemistry and related fields keen to build their understanding of how to conduct high quality analyses in areas such as the safety of food, water and medicines, environmental monitoring, and chemical manufacturing. With a focus on the underlying statistical ideas, th...