Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

Questioning Performance Measurement: Metrics, Organizations and Power is the first book to interrogate the organizational turn towards performance metrics critically. Performance measurement is used to evaluate a diverse range of activities throughout the private, public and non-governmental sectors. But in an increasingly data driven world, what does it really mean to measure ‘performance’?

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.

Starting with the basics and fully grounded in the context of actually doing research, this practical book is the perfect companion as students tackle a business research project head on for the first time. Guiding readers through the research process in author David E. Gray’s approachable style, the book helps them build their understanding and develop the skills they need to establish good practice when planning and doing research in the business world.

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This new text for education undergraduates covers a broad range of themes from across the education sector and focuses on some key contemporary issues. The text includes links to both up-to-date research and more seminal, often cited research and theories.