Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques us...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Academic Vocabulary in Use Second Edition is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, this second edition has been updated to reflect changes in education, technology and communications, includes a selection of new reading passages, and is now in full colour. 50 easy-to-use, two-page units give clear explanations of new vocabulary, along with a variety of practice exercises.

A comprehensive answer key, and phonemic transcrip...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

This is the first introductory statistics text to use an estimation approach from the start to help readers understand effect sizes, confidence intervals (CIs), and meta-analysis ('the new statistics'). It is also the first text to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. In addition, the book explains NHST fully so students can understand published research.

Numerous real research examples are used throughou...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

Psychology of Prejudice and Discrimination provides a comprehensive and compelling overview of what psychological theory and research have to say about the nature, causes, and reduction of prejudice and discrimination. It balances a detailed discussion of theories and selected research with applied examples that ensure the material is relevant to students. Newly revised and updated, this edition addresses several interlocking themes, such as research methods, the development of prejudice in c...

No, Anti-Book is not a book about books. Not exactly. And yet it is a must for anyone interested in the future of the book.

Presenting what he terms “a communism of textual matter,” Nicholas Thoburn explores the encounter between political thought and experimental writing and publishing, shifting the politics of text from an exclusive concern with content and meaning to the media forms and social relations by which text is produced and consumed. Taking a “post-digital” approach in con...

The richly illustrated and accessible monograph on the Dutch designer and world-renowned architect - now in paperbackGerrit Rietveld's simple yet dynamic style greatly influenced international furniture design and contributed significantly to the history of architecture. Following Rietveld from his humble beginnings as a cabinetmaker to his final years as a world-renowned architect, this book presents both his lesser-known work and his most celebrated. It explores his significance in the wide...

This book presents, for the first time, a practical manual for psychodynamic-interpersonal therapy. This evidence-based conversational model places strong emphasis on the relational aspects of therapy, and provides a comprehensive approach to a wide variety of presenting issues.