Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...

An Introduction to Syntactic Analysis and Theory offers beginning students a comprehensive overview of and introduction to our current understanding of the rules and principles that govern the syntax of natural languages.

Includes numerous pedagogical features such as 'practice' boxes and sidebars, designed to facilitate understanding of both the 'hows' and the 'whys' of sentence structure

Guides readers through syntactic and morphological structures in a progressive manner

Takes the mystery ...

By introducing each step taken in a criminal investigation, this text allows students to gain a clear understanding of the processes involved and helps them to critically assess the interplay of investigations, criminology and forensics.

Kath Melia's new book on ethics works in the gap between nursing theory and practice. The chapters tackle the main theories which form the discussion on ethics, and include practical case examples, which bring these theories into the clinical context. These classic and everyday cases challenge the reader to critically reflect on his/her own experiences and outlook.

Especially prepared for the international audience, the English language edition of this highly successful handbook describes Professional Applied Kinesiology muscle testing procedures. A departure from the classic understanding of muscle testing for weakness and rehabilitation, these procedures can be used for detecting more subtle, functional abnormalities. Included within the chapters are stretch tests and post-isometric relaxation procedures for the hypertonic, shortened muscle.

Muscle an...

This is the first English translation of this controversial essay that challenged fundamental ideas about political power. Egypt, 1925: the Muslim world is in turmoil over Mustapha Kamal Ataturk's proposal to abolish the caliphate in Turkey. The debate over Islam and politics re-ignites as traditional political systems dissolve under pressure from European powers and most Muslim countries lose their sovereignty.

Into this debate enters Ali Abdel Razek, a religious cleric trained at Al-Azhar U...

Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...

Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data.

Chapter...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...