In the long-awaited second edition of Basic Concepts of Intercultural Communication, Milton J. Bennett provides a comprehensive overview of the field from a constructivist perspective. In addition to his insightful analysis, Bennett offers a full complement of classic readings on the topic of intercultural communication, including: "Science and Linguistics," by Benjamin Lee Whorf "The Power of Hidden Differences," by Edward T.

Hall "Culture: A Perceptual Approach," by Marshall R. Singer "Comm...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.

Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

Bell and Thorpe provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies and relate them to the day to day practice of the research, demystifying the process and providing invaluable insights into the politics and practice of research.

This internationally acclaimed Reader offers a comprehensive and cutting-edge guide to the major topics that constitute contemporary criminology, and is an invaluable resource that students will use throughout their course

Your Foundation in Health & Social Care provides readers with all the knowledge and skills necessary for effective learning at Foundation level, both in study and the workplace. It explores all the key areas of the Foundation degree, including values, communication, legal issues and psychology.

This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

For people working in health and social care this new edition provides models and tools for assessing grief, engaging therapeutically with it and measuring the grief changes taking place in clients and patients.