Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Featuring new experiments, a new essay, and new coverage of nanotechnology, this organic chemistry laboratory textbook offers a comprehensive treatment of laboratory techniques including small scale and some microscale methods that use standard-scale ("macroscale") glassware and equipment. The book is organized based on essays and topics of current interest and covers a large number of traditional organic reactions and syntheses, as well as experiments with a biological or health science focu...

In his long-awaited and provocative book, George Friedman turns his eye on the future-offering a lucid, highly readable forecast of the changes we can expect around the world during the twenty-first century. He explains where and why future wars will erupt (and how they will be fought), which nations will gain and lose economic and political power, and how new technologies and cultural trends will alter the way we live in the new century. The Next 100 Years draws on a fascinating exploration ...

A compact and accessible book that links issues regarding post-modern society to the ideas and individuals that gave rise to sociological thinking in the late 19th century.

Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...

Showing the evolution of politics through the study of ideas, this title provides coverage of liberalism, libertarianism, and democratic socialism, eleven selections that explore the varied effects of globalization on traditional and emergent ideologies.

This text comprehensively and accessibly explores the relationship between surveillance and crime.

This book shows how to promote positive behaviour and wellbeing in schools, with lots of examples of effective strategies, case studies, activities and checklists. With behaviour continuing to be a major concern for both primary and secondary teachers, this book is a must-buy!

By concentrating on the nature of terminology used in research, this book helps students better understand, and learn how to use, the specialist vocabulary of educational and social science research.