Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

Chemical reaction engineering is concerned with the exploitation of chemical reactions on a commercial scale. Ita s goal is the successful design and operation of chemical reactors. This text emphasizes qualitative arguments, simple design methods, graphical procedures, and frequent comparison of capabilities of the major reactor types.

Simple ideas are treated first, and are then extended to the more complex.

Psychological Management of Individual Performance is a unique combination of contributions from an academic and a practitioner for each topic. Leading international authors come together in this integrative and comprehensive handbook, to combine academic research findings and to provide detailed practice-relevant information, on subjects such as performance concepts, work design, cognitive ability and personality as predictors of performance, performance appraisal and potential analysis, goa...

This book is a fully updated and expanded new edition of An Introduction to Continental Philosophy, first published in 1996. It provides a clear, concise and readable introduction to philosophy in the continental tradition.

Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.

This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.

The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more.

The new full-color interior and unique layout better...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

Big history and the future of humanity "This remains the best single attempt to theorize big history as a discipline that can link core concepts and paradigms across all historical disciplines, from cosmology to geology, from biology to human history. With additional and updated material, the Second Edition also offers a fine introduction to the history of big history and a superb introductory survey to the big history story. Essential reading for anyone interested in a rapidly evolving new f...

Highly Commended at the British Medical Association Book Awards 2016 MRI at a Glance encapsulates essential MRI physics knowledge. Illustrated in full colour throughout, its concise text explains complex information, to provide the perfect revision aid.