Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

With a focus on actual industrial processes, e.g. the production of light alkenes, synthesis gas, fine chemicals, polyethene, it encourages the reader to think “out of the box” and invent and develop novel unit operations and processes. Reflecting today’s emphasis on sustainability, this edition contains new coverage of biomass as an alternative to fossil fuels, and process intensification.

The second edition includes: New chapters on Process Intensification and Processes for the Conver...

Discover the life you've always dreamed about but never thought possible Master Your Mindset: Live a Meaningful Life is an inspiring, practical guide to creating the life you've always dreamed of. This is more than a book about success-it's a journey of self-discovery and personal growth, guiding you to become your best self while building a fulfilling and meaningful life. Bestselling author Michael Pilarczyk shows you how to turn goals into reality by shifting your mindset and embracing powe...

Focuses on the well-known genes, developmental processes and taxa. This book builds logically from developmental genetics and regulatory mechanisms to evolution at different genetic morphological levels.

The Society of Dairy Technology (SDT) has joined with Wiley-Blackwell to produce a series of technical dairy-related handbooks providing an invaluable resource for all those involved in the dairy industry; from practitioners to technologists working in both traditional and modern large-scale dairy operations. The fifth volume in the series, Milk Processing and Quality Management, provides timely and comprehensive guidance on the processing of liquid milks by bringing together contributions fr...

The Wiley-Blackwell Companion to World Christianity presents a collection of essays that explore a range of topics relating to the rise, spread, and influence of Christianity throughout the world. Features contributions from renowned scholars of history and religion from around the worldAddresses the origins and global expansion of Christianity over the course of two millenniaCovers a wide range of themes relating to Christianity, including women, worship, sacraments, music, visual arts, arch...

Now in its fourth edition 'Tyldesley and Grieve's Muscles, Nerves and Movement' has established itself as the leading textbook for the study of movement by occupational therapists. The book provides students with a sound understanding of the way in which bones, joints, muscles and nerves allow the body to perform movement during daily activities. Early chapters provide a foundation for the study of movement, with the complexity of detail increasing as the book progresses.

Functional anatomy i...

A little over a decade since its first publication, the hypotheses set out in Manuel Castells' groundbreaking trilogy have largely been verified. In a substantial new preface to the first volume in the series, Castells demonstrates, in the light of major world trends, how the network society has now fully risen on a global scale.

Teaches everything about industrial microbiology - from the fundamentals to the current state of the art to future prospects

This book brings together the insight and expertise of leading researchers and professionals from across the field of industrial microbiology to give students a handy, practice-oriented text that showcases the industry and the future potential of microbes for industrial processes. After a brief introduction to the technology of microbial processes, the twelve m...