Dym, Little and Orwin's Engineering Design: A Project-Based Introduction, 4th Edition gets students actively involved with conceptual design methods and project management tools. The book helps students acquire design skills as they experience the activity of design by doing design projects.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...

THE GUIDE TO GREAT VIDEO GAME DESIGN Want to learn how to design cutting edge video games? Need advice on how to improve your current game design? Then get ready to Level Up! Scott Rogers, the video game designer behind hits such as Pac-Man World, God of War(TM), the Maximo Series and SpongeBob SquarePants, shares his years of knowledge and experience with you on how to make video games great. Learn how to:

- Design what gamers want

- Write compelling narrative and lore

- Build...