The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

This is the guide to safeguarding for anyone training to teach in primary or secondary schools and qualified teachers wishing to deepen their professional knowledge. It offers practical guidance on managing all aspects of safeguarding as part of a busy teaching role.

This book covers all major learning theories and theorists in an accessible and engaging way. Using comprehensive explanations and photographs, this book will help students to build a foundational understanding that will support them through their degree.

Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

This handbook presents the Early Years Foundation Stage (EYFS) (updated in 2024) as a handy reference copy for early years practitioners whether in training or in practice.

This book empowers you to take a fresh, effective approach to getting better data from your surveys.

Write Dance in the Early Years provides practitioners with a package of catchy songs, engaging stories and illustrations, as well as guidance on how to implement the Write Dance approach in their early years setting.

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.