This guide for current and aspiring mentors explores what effective mentoring is and how to succeed in the role.

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

This essential textbook equips students with a strong understanding of theories, policies and practices and how they impact on Special Educational Needs and Disabilities, guiding them through their SEND course or modules.

A complete overview of the subject setting out the what, why, when, who, where and how of health promotion containing 20 bite-sized chapters that answer all the common questions.

Drawing on insights derived from teaching thousands of students over a 25 year period this book teaches students how to write effective and compelling academic essays.

A cutting-edge exploration of journalism in the era of digital media technology and big and open data.

From finding participants to writing your questions, this hands on book tells you everything you need to know when doing qualitative interviews.

No longer a marginal media form, the study of digital game industries and 'gameification' is more popular than ever. Hjorth and Richardson bring you Understanding Games and Gaming Culture; the must-read guide to global games studies. Giving students the tools to conceptually navigate contemporary game studies, this book examines game development, audience and profit in the context of contemporary global debates and media.

The essential guide to research in educational leadership and management, substantially revised and updated.

For all students undertaking work-based and academic undergraduate degrees in early years, this book focuses upon how reflective learning develops the practitioner's professional practice, academic knowledge and understanding.