A revised and updated edition of this accessible yet provocative survey of contemporary social and sociological theories.

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.

A concise introduction to the writings, life, and influences of Georg Simmel - an important sociologist whose work is now taught across sociological theory courses worldwide.

Written by experts with firsthand experience in applying for and getting grants, this guide shows how to build a successful grant proposal. It provides advice on planning, executing, submitting, and revising grant proposals in order to maximize their chances of success.

Examines state-of-the-art research and knowledge regarding nonverbal behavior and applies that scientific knowledge to a broad range of fields.

Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.

This book's foremost emphasis is on practical applications, helping students to recognize the importance and utility of research in their professional lives, and to master research methods that are immediately applicable in their professional settings.

Written from the insider's perspective, this text helps organizations become more focused on using evaluation to improve policies, strategies, programming and delivery of public and communal services

Presenting a practical approach to CBPR by describing how an individual researcher might understand and conduct CBPR research, this book includies a concise overview of CBPR theoretical underpinnings, methods considerations and ethical issues - all presented in an accessible format.

A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.