With new chapters on key topics such as mental health, the environment, race, ethnicity and health, and pharmaceuticals, this new edition maintains its multidisciplinary framework and bridges the gap between health policy and the sociology of health.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

An essential how-to guide appropriate for trainees and practitioners to give them all the tools they need to develop writing for reflective practice.

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

This book supports trainee and beginning teachers to understand what 'mastery' is and how to effectively integrate it into class teaching. It explores how 'mastery' is viewed and supported in other countries and encourages a critical examination of this topical theme.

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.