In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘wh...

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

A bestselling introduction to psychodynamic theory and practice, applied across the counselling process beginning – middle – end.

This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.

From research preparations to post-research debriefing, this book covers every stage of the social research process, outlining how to undertake fieldwork as safely as possible.

This accessible new textbook offers a straightforward introduction to doing spatial statistics in the context of unique considerations that apply with geographic data. Grounded in real world examples, it shows you how to extend traditional statistical methods for use with spatial data.

Paul Bernal addresses the issue of privacy on the internet and how it is challenged in a wide variety of ways - from large social media companies, whose entire business models are based on privacy invasion, through the developing technologies of facial recognition and the internet of things, to the desire of governments to monitor our every activity online.

Working with social media data requires a specific set of knowledge and skills which this Little Quick Fix provides!

Debunking common misconceptions and myths surround teaching and education.