Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Innovative and practical, this is the perfect methods book for anyone looking to apply intersectionality to their research and their multifaceted data.

An accessible, positive study guide for students with dyslexia, this book uses tried-and-tested learning strategies to empower students to achieve their academic goals.

A comprehensive undergraduate textbook on research methods in education combining a broad overview of principles and practice with practical guidance to support your own educational research projects.

Proofreading is a fundamental skill for any student. This book helps students master the nuts & bolts of grammar, spelling and punctuation, as well as consider word choices and clarity.

This accessible book Demonstrates how the full range of group work, from remedial through preventive groups, is manifested in an array of community settings.

Author Bagele Chilisa updates her groundbreaking textbook to give a new generation of scholars a crucial foundation in indigenous research methodologies.

This book reflects recent attention in both the press and peer-reviewed research on learning through online engagement, whether formally through online classes and MOOCs or informally within game environments and popular culture discussion boards.

Based on the lessons of World Class Learners this new series will show educators at all levels what it takes to help students be more insightful, creative, communicative, technically skilled, and decisive.

Based on the lessons of World Class Learners this new series will show educators at all levels what it takes to help students be more insightful, creative, communicative, technically skilled, and decisive.