Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

This book shows how concept and mind maps can be used in quantitative, qualitative and mixed-methods research, using student-focused examples and classroom-based activities.

An in-depth and truly comprehensive exploration of the field, with chapters from some of the leading names working today.

With six new articles covering topics such as terrorism and the internet, prosecuting terrorists, and homeland security, this reader-friendly textbook will inspire students whilst helping them to understand the key material in this field.

Introducing students to the real world of evaluation and focusing on issues that arise in professional practice, this book shows readers how to systematically identify stakeholders' needs in order to select the evaluation options best suited to meet those needs.

Leading with Communication, prepares today's students to acquire the skills, develop a global perspective, and master the technology designed to enhance their visibility and credibility as leaders.

Looking at the analysis of policies with a view to changing them, this book is written by an expert on policy research and shows ways of presenting alternatives to policy-makers

Written by internationally renowned author and scholar James Midgley, this book provides a comprehensive framework for examining social welfare from a global perspective.

This book provides a coherent overview of the role played by working memory in learning during the school years, and uses theory to inform good practice.