Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models.

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

Ties ke...

Mapped to the 2018 NMC Standards, this book explores core nursing knowledge, skills and attributes through the lens of diversity, from assessment and care planning to effective communication and person-centred care.

An easy, step-by-step guide to planning your dissertation, this book helps you stay on track, manage your time effectively and overcome procrastination.

This captivating book delves into the complex realm of management and organizational dynamics, focusing on the significance of paradoxes. From the intricate interplay between social obligations and business missions to the tension between stability and change, this textbook unveils the essence of these enduring contradictions. As organizations evolve, paradoxes become defining features, and illustrative cases of this are included throughout the textbook.

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

Hybrid Ethnography provides researchers with concrete and theory-based ways to combine online and offline ethnographic research methods to support the reality of much contemporary fieldwork. As part of the Qualitative Research Methods series, this concise book serves students and faculty designing, conducting, and writing up dissertations and research studies.