Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

An accessible, positive study guide for students with dyslexia, this book uses tried-and-tested learning strategies to empower students to achieve their academic goals.

A comprehensive undergraduate textbook on research methods in education combining a broad overview of principles and practice with practical guidance to support your own educational research projects.

Proofreading is a fundamental skill for any student. This book helps students master the nuts & bolts of grammar, spelling and punctuation, as well as consider word choices and clarity.

This accessible and introductory text explores a range of approaches to reflective practice, it's main aim being to help students become more confident in answering key questions, including 'what is reflective practice?', 'how do I develop as a reflective practitioner?', 'how do I maintain reflective practice in key contexts?'.

The fifth edition of this text includes updated research and coverage of current issues, using real life-examples and case law discussions to define and explore forensic psychology.

Demonstrating the use of spatial analysis in the social sciences within a regression framework, the second edition of this text employs examples based on real data to illustrate the concepts discussed. The authors also provide relevant code to enable the users to work through the examples in the text.