An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.

Teaching would be easy if there were clear recipes you could follow every time. The Ingredients for Great Teaching explains why this is impossible and why a one-size-fits-all approach doesn't work. Instead of recipes, this book examines the basic ingredients of teaching and learning so you can use them wisely in your own classroom in order to become a better and more effective teacher.

Taking an approach that is both evidence-based and practical, author Pedro de Bruyckere explores ten crucial...

Drawing from educational and psychological research, this heavily revised second edition offers a detailed analysis of how reading comprehension happens combined with practical teaching strategies for the primary classroom.

Blending learning theories with real-life case studies, this book fosters a deeper understanding of what causes challenging behaviour and equips readers with everything they need to know to handle it.

This is an essential companion to your coaching training. It guides you through the foundational knowledge and skills, looks at ethics and practice issues, answers key questions about the training process, and includes top tips from students.

Nervous about statistics? This guide offers a clear, straight to the point break down of exploratory and descriptive statistics and its potential. Anchored by lots of examples and exercises to enhance your learning, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.

A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.

This book offers an accessible critique of recent Early Childhood Educational Research, taking an international perspective, and highlighting strengths and key focus areas within the field. It will also identify areas where researchers have yet to offer significant insights that support the development of theory, policy and practice.

Accessible guide to help the reader develop critical and analytical skills essential for their successful social work education and practice. Provides essential support to the student from the very beginning of their social work journey through to final placement and into practice.

We are all aware of social media and how it is seamlessly integrated into our private and public lives as everyday users, but this book aims to provide a deeper understanding of social media by asking questions about its place in our society, our culture and our economy.