This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

This essential textbook equips students with a strong understanding of theories, policies and practices and how they impact on Special Educational Needs and Disabilities, guiding them through their SEND course or modules.

Drawing on insights derived from teaching thousands of students over a 25 year period this book teaches students how to write effective and compelling academic essays.

A cutting-edge exploration of journalism in the era of digital media technology and big and open data.

From finding participants to writing your questions, this hands on book tells you everything you need to know when doing qualitative interviews.

An introduction to the elements of tourism covering topics such as changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs). This fourth edition has been updated to include the impact of Covid-19 on the tourism industry.

Spanning the full research process, from philosophy and ethics to design and methods and through data collection, management, analysis, and dissemination, this handbook focuses specifically on the practicalities needed to conduct effective and culturally responsive research in the Asian context.

Examining contemporary issues of gender, culture and ethics, this concise and highly practical textbook covers the essential, need-to-know theories required by current and future leaders.

The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.