Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

This book supports trainee and beginning teachers to understand what 'mastery' is and how to effectively integrate it into class teaching. It explores how 'mastery' is viewed and supported in other countries and encourages a critical examination of this topical theme.

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

This book frames speculation on what postcapitalist societies could be, with regimes of private accumulation replaced by a politics and ethics of a democratic and ecologically-grounded Commons.

Growth Mindsets are recognized as a powerful teaching and learning tool in the UK and this book offers clear guidance that is backed up by research and avoids quick fixes or suggestions with little evidence base. The text will appeal to teachers as a pragmatic and trusted guide to a well-known strategy proven to enhance learning.

Questioning Performance Measurement: Metrics, Organizations and Power is the first book to interrogate the organizational turn towards performance metrics critically. Performance measurement is used to evaluate a diverse range of activities throughout the private, public and non-governmental sectors. But in an increasingly data driven world, what does it really mean to measure ‘performance’?

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.