This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.

Students need to be able to build strong arguments in their assignments, presentations, and exams. This very short, sharp skills book will help them do just that.

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.

This provocative book discusses a new turn in mixed methods research: merged methods. Moving beyond the binary quantitative-qualitative distinction, it shows you how to integrate methods in social research.

This book provides an adaptable, step-by-step framework for using and analysing video data in social science research in an ethical, effective way.

This book provides an adaptable, step-by-step framework for using and analysing video data in social science research in an ethical, effective way.

This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.

As one of the few teaching textbooks in the market about longitudinal research and data, this book provides a strong foundation in the fundamentals of longitudinal research, discussing core issues such as study design, sampling, attrition and missing data.