This how-to guide introduces the research process in easy-to-follow consecutive steps, ensuring student researchers produce a sound and coherent research project that fulfils their training and publication requirements.

This Handbook focusses on the foundational principles, methods and underlying systems in cognitive and systems neuroscience, as well as examining cutting-edge methodological advances and innovations.

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Neurotransmitters are a core element of biological psychology and essential for the correct operation of brain circuits. This textbook focuses on eight core neurotransmitters and explores the machinery underpinning their function.

Responding to the crucial focus on wellbeing, resilience and personal development for those working in health and social care, this book will equip students and practitioners with the necessary tools to support, improve and maintain their wellbeing throughout their programme and into their career.

A cornerstone of this exciting, growing discipline, this text gives readers a clear introduction to key ideas and common complexities met when doing sensory research and provides plenty of real-world examples to show the method in action.

Explaining both why and how to use mixed methods for discovering solutions to complex research problems, this book gives readers the tools to adapt approaches to suit their own research conditions.