Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

This exciting seventh edition, now situated in a global context with international examples throughout, has been updated to now cover strategy and planning in the public sector; transparency, accountability and ethics; and non-profit management

Written by internationally renowned experts, the Fourth Edition provides a complete introduction to the research process making it the perfect hand-holder for any social science student starting a methods course or project.

This is an exciting new edition of a core text that draws on a range of interwoven themes within the field of early childhood studies, clearly showing how these themes are reflected and played out in different contexts.

A clear and student friendly introduction to the field of child development, from a psychological approach.

Taking a multidisciplinary approach, this book explores what it means to be a 21st century child. Enduring topics as well as new concepts of childhood are unpicked to see how they influence practice, policy and education in an ever changing environment.

The first volume in The SAGE Handbook of Industrial, Organizational and Work Psychology introduces key concepts in personnel and employee performance from cognitive ability and the psychological predictors used in assessments to employee and team values.