In just 24 lessons of one hour or less, Sams Teach Yourself SQL in 24 Hours helps you use SQL to build effective databases, efficiently retrieve data, and manage everything from performance to security. This Seventh Edition is thoroughly revised and reorganized for faster learning and a deeper understanding of modern SQL development. Based on standardized SQL throughout, it teaches using new sample code based on the free, easy-to-use Oracle Database Express (XE).

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Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves. * The authors begin by describing what patterns are and how they can help you design object-oriented software.

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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of mar...

'This is the best kind of "how-to" book. It gives you insights as well as techniques, helping you to understand how people listen, how to connect with your audience and how to be compellingly persuasive.'Simon Hayes, Chairman, Effective Image Ltd YOUR ESSENTIAL GUIDE TO BUSINESS PRESENTATIONSThe Financial Times Essential Guide to Making Business Presentations gives you the critical knowledge you need to plan, write and deliver your next presentation with maximum impact. It will also help you ...

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is al...