Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Systems Performance, Second Edition, covers concepts, strategy, tools, and tuning for operating systems and applications, using Linux-based operating systems as the primary example. A deep understanding of these tools and techniques is critical for developers today. Implementing the strategies described in this thoroughly revised and updated edition can lead to a better end-user experience and lower costs, especially for cloud computing environments that charge by the OS instance.

Systems per...

CCNP and CCIE Enterprise Core ENCOR 350-401 Exam Cram delivers expert coverage and practice questions for every exam topic, including implementation of core enterprise network technologies involving dual stack (IPv4 and IPv6) architecture, virtualization, infrastructure, network assurance, security and automation. It also offers comprehensive, proven preparation tools, including:

- Exam objective mapping to help students focus their study

- A self-assessment section for evaluating ...

Now students can learn Microsoft Project efficiently and painlessly!

- Quickly start a new plan, build task lists, and assign resources

- Share plans and track progress

- Capture and fine-tune work and cost details

- Use Gantt charts and other views and reports to visualize project schedules

- Share resources across multiple plans and consolidate projects

- Master project management best practices while learning Project

- Look up just the tasks and lessons ...

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

Brand Management: A theoretical and practical approach takes a decision-making approach to the subject, structur...

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.

It is also suitable for non-business school programmes - e.g., engineering, who offer electi...

As more and more companies gain a global reach, managing cultural differences is an increasingly important part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management. Drawing upon evidence from the authors' research, it encourages managers to reconsider, explore and transfer alternative practices across national boundaries.

As well as providing an insight into other cultures, this text provides rea...

Brilliant Employability Skills emphasises the need for students to create their own individual employability profile and brand in order to compete successfully in today's highly competitive market place for graduate jobs. It is just as important to be able to market yourself as it is to secure your degree. In todays' job market having a degree is just one piece of the puzzle.

A good degree no longer sets you apart from other candidates -- this book will provide you with the tools and techniqu...

This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.