Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

This print textbook is available for you to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. C How to Program is a user-friendly, code-intensive introduction to C programming with case studies introducing applications and system programming.

Like other texts of the Deitels' How to Program series, the book's modular presentation serves as a detailed beginner source of information for college ...

For courses in Cryptography, Computer Security, and Network Security.

Keep pace with the fast-moving field of cryptography and network security

Stallings' Cryptography and Network Security: Principles and Practice introduces students to the compelling and evolving field of cryptography and network security. In an age of viruses and hackers, electronic eavesdropping, and electronic fraud on a global scale, security is paramount. The purpose of this book is to provide a practical survey of bot...

For courses in English Composition. The platinum standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool designed to help readers find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, this meticulous handbook combines comprehensive research and documentation with grammar coverage that is second to none.

Incorporating detailed discussions of critical reading, m...

Master the key marketing challenges and see how you can develop meaningful connections with your customers.

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.

Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

The mindsets and skillset that will make you a better leader in an increasingly complex and fast-changing world of work, equip you for the future, and build your long-term capability as a leader.

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers t...

Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They’re also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

New coverage in the 14th Edition looks at changing employment relationships, changing labor relations and demographics, inflation and ESG. You’ll also see how en...

This new edition of the European adaptation of Anita Woolfolk's market-leading US text, Educational Psychology, is essential reading for anyone studying or interested in education and learning from a psychology perspective. The second edition includes new work in the areas of Assessment for Learning and Attachment Theory, as well as reflecting recent changes in Special Educational Needs provision. The text shows how information and ideas drawn from cutting-edge research in educational psyc...