Student Course Book * Authentic texts from the Financial Times and other sources develop reading skills and provide essential business vocabulary. * Interviews with business people and experts develop listening skills, such as prediction, listening for specific information and note taking. * Language Work develops students' awareness of common problem areas and introduces grammatical concepts.

* 16 pages of business skills in each level: negotiating, presentation, writing emails, telephoning ...

Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the design of twenty-first-century computing and the demands for improved user experience (UX). It brings together the key theoretical foundations of human experiences when people interact with and through...

For courses in introductory statistics. Statistics: Informed Decisions Using Data gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that is filled with ideas and strategies that work in today's classroom.

His practical emphasis resonates with students and helps them see that statistics is connected, not only to individual concepts, but also with the world at large.

For courses in introductory combined Statics and Mechanics of Materials courses found in ME, CE, AE, and Engineering Mechanics departments. Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fourteenth Edition and Mechanics of Materials, Tenth Edition with Statics and Mechanics of Materials represents a combined abridged version of two of the author's books, namely Engineering Mechanics: Statics, Fo...

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the r...

For courses in Electrical Engineering.

The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the overall learning process. This book covers circuit analysis, digital systems, electronics, and...

The right route for every learner

Roadmap is a new, eight-level general English course for adults that recognises every class is different, every learner is unique. Roadmap's rich content and flexible organisation allows teachers to personalise their lessons to give learners the specific language training they need to progress. Engaging and clearly-organised with an extensive range of support materials, Roadmap makes lessons easy to prepare and fun to teach. Find out more at english.com/roadmap

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. This flexible text allows instructors to adapt to various course emphases (theory, methodology, applications, and numerical methods) and to use commercially available computer software.