Master business modeling and analysis techniques with Microsoft Excel and Office 365 and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel to ask the right questions and get accurate, actionable answers. A lot has changed in Office 365 since the previous edition. This new edition covers new functions (STOCKHISTORY, LET, LAMBDA, XLOOKUP) and new array functions. It also covers the new Data types t...

175+ Cybersecurity Misconceptions and the Myth-Busting Skills You Need to Correct Them

Elected into the Cybersecurity Canon Hall of Fame!

Cybersecurity is fraught with hidden and unsuspected dangers and difficulties. Despite our best intentions, there are common and avoidable mistakes that arise from folk wisdom, faulty assumptions about the world, and our own human biases. Cybersecurity implementations, investigations, and research all suffer as a result. Many of the bad practices sound l...

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Assuming no prior knowledge of biology and building upon previous editions, Biological Psychology third edition uses everyday experiences to explain complex concepts in an interesting and highly accessible way. This is complemented by a range of inventive pedagogical features and extensive full-colour illustrations to stimulate interest and help students to develop and test their understanding. Online resources accompanying the text can be found at www.pearsoned.co.uk/toates These include vid...

Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what t...