Engage students in the essential principles of economics and demonstrate how they relate to real-life issues facing individuals, businesses, society, and economists today Essentials of Economics, 9th edition provides a clear, concise and accessible introduction to economics, making it the ideal textbook for one-semester or non-specialist courses.

A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems an...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes,...

Tortora/Case/Bair/Weber/Funke's Microbiology, An Introduction delivers an exceptionally clear presentation of complex topics, a careful balance of concepts and applications, and pedagogically superior art. With a focus on big-picture concepts and themes in microbiology, the text encourages you to visualize and synthesize more difficult topics such as microbial metabolism, immunology and microbial genetics. The trusted clinical focus and student-friendly narrative will help you understand why ...

Organic Chemistry, Global Edition provides the conceptual foundations, chemical logic and problem-solving skills needed to reason your way to solutions for problems in synthetic organic chemistry, biochemistry and medicine. By building an organic chemistry framework, you can understand and apply learning rather than relying on memorization.

The 9th Edition presents a wealth of problem-solving strategies, over 300 new problems (now totaling over 2,000), updated content and organizational chang...

Introduction to Java Programming and Data Structures, Global Edition seamlessly integrates programming, data structures and algorithms into 1 text. It takes a fundamentals-first approach, helping you build a strong foundation of basic programming concepts and techniques before moving on to object-oriented programming and advanced Java programming. Author Daniel Liang explains programming in an easy-to-follow, problem-driven way that focuses on problem solving rather than syntax. Basic concept...

Introductory Circuit Analysis has been the number one acclaimed text in the field for over 50 years. Boylestad presents complex subject matter clearly and with an eye on practical applications. He provides detailed guidance in using the TI 89 Titanium calculator, the choice for this text, to perform all the required math techniques.

Challenging chapter-ending review questions help you deepen your grasp of the material. Updated with the most current, relevant content, the 14th Edition places g...

Completely in line with the 2013 exam specifications, Proficiency Expert provides everything you need to help your students succeed. This coursebook supports students by giving them:

Logistics Management is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Logistics Management includes: * authentic reading texts from the Financial Times and other sources * a glossary of specialised language * two 'Check Tests' designed to help assess progress