What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organisations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating and to avoid falling victim to disruption?

Managing people is fraught with challenges even if you're a seasoned manager. This book inspires you to tailor your management styles to fit your people; motivate with more responsibility, not more money; support first-time managers; build trust by soliciting input; teach smart people how to learn from failure; and build high-performing teams.

Want to make better choices and avoid common traps? These ten essential Harvard Business Review articles show you how to overcome cognitive biases, back up decisions with data and analytics, and weigh risks and benefits.

You've been asked to manage a key project. Its success could propel your career, but before you take the reins, you want a brief overview of what's expected of you. Managing Projects

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...

With bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman.

Bestselling authors Frances Frei and Anne Morriss champion a bold redefinition of leadership and offer a real-world guide for unleashing greatness in other people and, ultimately, yourself.

Is it possible to take advantage of the benefits of data collection - and mitigate risks - for both companies and customers?