Een goed concept biedt toegevoegde waarde. Een concept, ook wel de zogenaamde kapstok genoemd, opent allerlei mogelijkheden en kansen en zorgt ervoor dat keuzes maken makkelijk wordt. Hoe ontwikkel je een concept? En hoe maak je deze toegevoegde waarde zichtbaar, voelbaar en herkenbaar?

Het is voor het creëren van onderscheidend vermogen van belang dat ontwerpers rekening houden met de verwerking van het concept door de eindgebruiker. Hierbij speelt design een belangrijke rol. Dit boek geeft...

Naast de overweldigende hoeveelheid visueel informatie die in de weg kan staan van een aangenaam museumbezoek, er is nog een onbelangrijke hindernis: betekenis. Velen van ons willen alles wat we zien kunnen begrijpen en categoriseren, maar wat denk je nu eigenlijk echt wanneer je naar een kunstwerk kijkt? De opdrachten op deze kaarten helpen je om een verbinding te maken met een kunstwerk, ondanks alle gegeven informatie. Je kunt deze opdrachten uitvoeren in elk museum, waar ook ter wereld. V...

Design Things That Make Sense is the first and complete guide to designing technology-based products and services. It answers questions like: Why do some products become a success while others fail? Why do some products create value while others destroy it? Why is there so much technology-push and so little thinking from the outside-in?

Technology unlocks new capabilities that nobody asked for, but applied correctly can create value for users. This sounds easier than it is; designing successf...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

As the second book in the ‘this human’ series, Design Character explores the values, ethics, and motivations behind every designer. It helps the reader navigate their inner world and create an authentic practice that is deeply informed by who they are at their core.

Perfect for a designer, or anyone keen to understand how values inform their actions, this book is for those wanting to have more impact with their work and accelerate mastery in their practice.

We have entered an era that a...

The book consists of three parts. The first is about finding your true north and pinpointing the problem that needs to be solved. Part two is about getting everyone to act. And in part three, you’ll learn how to transform yourself and your organisation.

The book’s authors each have over +20 years of experience working for technology giants and industry pioneers, HP and Microsoft. As a result, the authors know firsthand the pains of working in organisations that are constantly transformin...

Generative Artificial Intelligence (AI) tools are currently making a dynamic appearance in the architectural realm. Social media are being bombarded by word-to-image/image-to-image/word-to-3D/image-to-3D illustrations of fictive buildings generated by 2D or 3D AI algorithms. However, these “designs”, while visually appealing, have initiated a debate about their substance and the impact they have on conventional design methods. This book investigates the integration of generative ai-assist...

Bedrijven veranderen, en om zich aan te passen en bij te blijven, moeten ze flexibel en snel zijn. Dit vraagt om nieuwe tools. Visueel Creëren leert je hoe je deze tools op de juiste manier gebruikt, verbetert je visuele vakmanschap en verbreedt je vaardigheden. Het is een praktisch en toegankelijk handboek om zakelijk tekenen te integreren in je dagelijkse werk en communicatie, en bouwt voort op het vorige boek Visueel Werken.

Het boek neemt je mee door een nieuwe reeks oefeningen, techniek...

Are you the driving force behind your company’s success?

As an entrepreneur, business owner, CEO, director, or manager, you shoulder the responsibility for your organisation’s growth and sustainability. It’s a challenging role, and even the best of us occasionally ask ourselves: Am I doing everything right?

Companies Built to Last is the follow-up to the No. 1 bestseller The Seven Laws of Guaranteed Growth. This book introduces the Bitsing method, a scientifically proven system develope...