Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

This third edition is a thoroughly revised and updated version of the bestselling text for undergraduate leadership courses. This book is designed for college students to help them understand that they are capable of being effective leaders and guide them in developing their leadership potential. The Relational Leadership Model (RLM) continues as the major focus in this edition, and the book includes stronger connections between the RLM dimensions and related concepts, as well as visual appli...

Create your own STM32 programs with ease!

Get up and running programming the STM32 line of microcontrollers from STMicroelectronics using the hands-on information contained in this easy-to-follow guide. Written by an experienced electronics hobbyist and author, Programming with STM32: Getting Started with the Nucleo Board and C/C++ features start-to-finish projects that clearly demonstrate each technique. Discover how to set up a stable development toolchain, write custom programs, download y...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...

Tomorrow's nanoscientist will have a truly interdisciplinary and nano-centric education, rather than, for example, a degree in chemistry with a specialization in nanoscience. For this to happen, the field needs a truly focused and dedicated textbook. This full-color masterwork is such a textbook.

It introduces the nanoscale along with the societal impacts of nanoscience, then presents an overview of characterization and fabrication methods. The authors systematically discuss the chemistry, ph...

Atmel's AVR microcontrollers are the chips that power Arduino, and are the go-to chip for many hobbyist and hardware hacking projects. In this book you'll set aside the layers of abstraction provided by the Arduino environment and learn how to program AVR microcontrollers directly.

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

This thought-provoking work presents Confucianism as a living ethical tradition with contemporary relevance. While acknowledged as one of the world's most influential philosophies, Confucianism's significance is too often consigned to a historical or solely East Asian context. Discussing both the strengths and weaknesses of Confucian ethics, the volume's contributors reflect on what this tradition offers that we cannot readily learn from other systems of ethics. Developing Confucian ethical i...

"Designing research is about making decisions to transform an idea into a plan that can provide answers to a research problem or question. Thinking about, and then making these decisions results in the research design – the plan that will be followed to conduct the research and answer the question. This text engages in a dialogue with the reader, providing a serious but accessible introduction to research design, for use as a guide when designing your own research or when reading the resear...

EU legislation has worldwide and serious impacts for governments, businesses and consumers. In this systematic and practical handbook, expert Brussels professionals share their insights, tips and strategies for engaging successfully with the process by which these laws are made. The authors show how lobbying is a multi-stage end-to-end process and explain the opportunities, challenges and risks at each step.

The book is full of real-world insights, timelines for how legislation is adopted, c...