This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

The rich and colorful story of America's most popular music and the singers and songwriters who captivated, entertained, and consoled listeners throughout the twentieth century--based on the upcoming eight-part film series to air on PBS in September 2019

This gorgeously illustrated and hugely entertaining history begins where country music itself emerged: the American South, where people sang to themselves and to their families at home and in church, and where they danced to fiddle t...

Why do carefully planned projects fail? Projects are affected, for good or ill, by the humans who undertake them. If the plan fails to take account of the psychology of managing people and the psychology of managing change there may be trouble ahead. Sharon De Mascia's Project Psychology uses human behaviour and emerging psychological models to provide an insight into the successful management of people in projects.

By selecting the right team, facilitating a common vision and by gaining a ps...

The bible of Indian home cooking, with over 1,000 recipes

The Silver Spoon was the first English edition of the bestselling Italian cookbook of the last fifty years, Il cucchiaio d'argento. With over 2,000 recipes, its simple style and authenticity has made it the definitive, bestselling book on Italian cooking, for both gourmets and beginners. Following its phenomenal success, this new updated and revised edition is illustrated with newly commissioned photography and includes new menus by celebrated Italian chefs.

The definitive Peruvian cookbook, featuring 500 traditional home cooking recipes from the countrys most acclaimed and popular chef, Gastón Acurio. One of the worlds most innovative and flavorful cuisines, Peruvian food has been consistently heralded by chefs and media around the world as the "next big thing." Peruvian restaurants are opening across the United States, with 20 in San Francisco alone, including Limon and La Mar. Acurio guides cooks through the full range of Perus vibrant cuisin...

For kids who cook in a play kitchen or a real kitchen, this interactive recipe book invites readers to chop the vegetables, mash the avocado, warm the tortillas, and more - all inside the book! Step one: Cut the chicken into cubes and toss it in a bowl with the spices. Step two: Warm oil on a skillet on the stove, then add the chicken. Step three: While the chicken cooks, chop the scallions, slice the radishes, shred the cabbage, mince the cilantro.

Simple yet accurate recipe text takes reade...

An insider's guide to the world's greatest 'secret' gardens, green spaces, and pocket parks tucked away in cities around the globe Cities everywhere are graced with charming but little-known, off-the-beaten-track gardens and green spaces, offering urbanites in the know a chance to immerse themselves in nature. These often small, well-kept secrets are not as grand as those on the tourist trail but are equally delightful and rewarding to visit, if you know where to find them. Green Escapes is t...

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...