ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance o...

Diversity and inclusion (D&I) isn't just an HR exercise - it can make a real difference to your team performance too. By making everyone in your team feel like they belong, you'll be able to boost motivation and productivity.

Everyone Included helps you make inclusion, belonging and wellbeing central to your team. By helping everyone feel that they belong, your team will foster genuine inclusion and be ready to adapt and evolve in the future.

With a step-by-step plan to design and implemen...

Expert consultant Richard Newton explains how to build a freelance consultant business. Understand how the consultancy market works, how to build your business strategy and define your product offer, how to find and retain customers, and how to develop and continually improve your skills. Discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories.

Thist itle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate-level business courses that coverthe skills of negotiation. Delve into the mind and heart of the negotiator to enhance yournegotiation skills The Mind and Heart of the Negotiator isdedicated to individuals who want to improve their ability to negotiateGÇöwh...

The leading text on human physiology for more than four decades

For more than four decades, Ganong’s Review of Medical Physiology has been helping those in the medical field understand human and mammalian physiology. Applauded for its interesting and engagingly written style, Ganong’s concisely covers every important topic without sacrificing depth or readability, and delivers more detailed, high-yield information per page than any other similar text or review.

Thoroughly updated to refle...

Cengel and Cimbala's Fluid Mechanics Fundamentals and Applications communicates directly with tomorrow's engineers in a simple yet precise manner, while covering the basic principles and equations of fluid mechanics in the context of numerous and diverse real-world engineering examples. The text helps students develop an intuitive understanding of fluid mechanics by emphasizing the physics, using figures, numerous photographs and visual aids to reinforce the physics. The highly visual approac...

This new fourth edition remains the only textbook in the field which provides a detailed overview of key theories, concepts and findings within the discipline of sport psychology, as well as a critical perspective that examines and challenges these core foundations.

The second edition of Religion Matters focuses on religion’s interplay with broader society, introducing students to the basic questions, ideas, and methods with which sociologists have analyzed the relationship between religion and society.