Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

This fully updated edition of the bestselling textbook on Health Service Operations Management provides an invaluable reference for students and researchers in the fields of healthcare management, operations management and patient flow logistics. Featuring theoretical frameworks and a comprehensive set of practical case studies, this book also covers subjects such as hospital planning and supply chain management in healthcare, quality assurance and performance management. Healthcare managers ...

SHORTLISTED FOR THE MAN BOOKER PRIZE'Written with a wisdom and skill that few authors attain in a lifetime' Sunday TimesStill in her teenage years, Nazneen finds herself in an arranged marriage with a disappointed older man. Away from her Bangladeshi village, home is now a cramped flat in a high-rise block in London's East End. Nazneen knows not a word of English, and is forced to depend on her husband.

Confined in her tiny flat, Nazneen sews furiously for a living, shut away with her buttons...

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies

“Mind-expanding . . . This important book offers a highly persuasive argument that a new kind of virtual world, the metaverse, marks a profound new stage in this long human quest for fulfillment through creation.”—Chris Anderson, Hea...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by focusing on the fundamentals to develop the conceptual framework managers need to succeed. This is done by adhering to the three core standards:- FOCUS Noreen/Brewer/Garrison pinpoint the key managerial concepts students will need in their future careers. With no journal entries or financial accounti...

As with the three previous titles in the Cultures and Globalization Series, this is a cutting edge collection from an international group of authors. Heritage and memory in particular are key themes in international cultural and media studies.

The only up-to-date, clear and practical guide to understanding and using MLM - authored by a world-renowned researcher in the field who can incorporate his own data to show how the method is applied

Implicit Measures is a key method used in experimental social psychology. Students and researchers often struggle to apply the method and this is the only up-to-date, clear and practical guide to understanding and using it.

Raises awareness and understanding of issues that will enhance even further the generally good conduct and interpretation of research in social and personality psychology.