Most people are increasingly confronted with the applications of Artificial Intelligence (AI). Music or video ratings, navigation systems, shopping advice, etc. are based on methods that can be attributed to this field.

The term Artificial Intelligence was coined in 1956 at an international conference known as the Dartmouth Summer Research Project. One basic approach was to model the functioning of the human brain and to construct advanced computer systems based on this. Soon it should be cle...

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...

- International Business can be widely used as a general introduction to international entrepreneurship;

- appealing examples from everyday practice and facts & figures make international business come to life;

- places international entrepreneurship in a European context.

International Business is an accessible textbook that highlights the basic principles of international entrepreneurship. It is the English version of Internationaal ondernemen and can be widely used as an introduction to in...

The ‘Evaluation and Mentoring of the Multi-Agency approach to violent radicalization’ (EMMA) project was established (1) to evaluate the multi-agency working approach and (2) to mentor peer-to-peer assessment and exchange best practices among local practitioners. The EMMA project tried to fill this gap in evaluation research by developing a self-evaluation tool for local multi-agency working practitioners that will be widely applicable across different multi-agency working approaches in E...

There are growing calls for Higher Education Institutions to become more civically engaged and socially relevant in their local regions. The central aim of the Communities and Students Together (CaST) project has been to advance our knowledge and understanding of the myriad forms of Engaged Learning and to develop a deeper understanding of engagement. The project highlighted the diversity and flexibility to be found within Engaged Learning initiatives in each of the participating universities...

Our new book focuses on treating elbow pathology. It is not an in depth, complete review of any topic; many such texts have already been written! Elbow work is team work is instead organized in succinct, clear and structured fashion. Each chapter is summarized in highlighted boxes. If you are, like many, short of time and books risk getting lost in stacks of paperwork on your desk; just grab the book, read all the summary boxes, and give yourself a current update in basic elbow pathology in t...

The Message of the Son of Man examines the phrase “the Son of Man,” found frequently throughout the New Testament, often from Jesus himself; and in the Old Testament, used by the prophets. It offers deep analysis and insight into the Old and New Testaments, specifically referred at this phrase, and it real meaning in Jesus Christ context.

Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...

How Safety Works

The most common way to improve safety is to learn from our mistakes and through progressive insight. But then something usually has to happen first with the risk of injury or damage. That is exactly what we want to avoid. Nobody wants an incident or accident. Reactive safety management is necessary but obviously not enough.

THIS BOOK IS ENTIRELY AND EXCLUSIVELY ABOUT PROACTIVE SAFETY MANAGEMENT.

In this book, you will learn how to carry out activities to prevent unwanted perf...

Music Theory: The Language of Sound, reveals the secrets of the guitar and bass guitar. It can be scary to get into music theory for a guitarist or bassist but this is a great place to start. You will never need another chord book or theory book again. The Language of Sound teaches you how to build chords from the root and play melodies in any Key. The graphics tie the fretboards of a guitar and bass guitar to the piano keyboard and sheet music, making it a valuable tool not just for guitaris...