Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

In his new book, eminent psychologist - Daniel Stern, explores the hitherto neglected topic of 'vitality'. Truly a tour de force from a brilliant clinician and scientist, Forms of Vitality is a profound and absorbing book - one that will be essential reading for psychologists, psychotherapists, and those in the creative arts.

Plenty of books tell you how to do research. This book helps you figure out WHAT to research in the first place, and why it matters. The hardest part of research isn't answering a question.

It's knowing what to do before you know what your question is. Where Research Begins tackles the two challenges every researcher faces with every new project: How do I find a compelling problem to investigate-one that truly matters to me, deeply and personally? How do I then design my research project so t...

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done.

This expert volume in the Diagnostic Pathology series is an excellent point-of-care resource for practitioners at all levels of experience and training. Covering all areas of genitourinary pathology, it incorporates the most recent clinical, pathologic, staging, and molecular knowledge in the field to provide a comprehensive overview of all key issues relevant to today's practice. Richly illustrated and easy to use, the third edition of Diagnostic Pathology: Genitourinary is a one-stop refere...

Create individualized nursing care plans with ease and confidence! Ackley and Ladwig's Nursing Diagnosis Handbook, 13th Edition uses an easy, three-step system to guide you through client assessment, nursing diagnosis, and care planning. Step-by-step instructions show how to implement care and evaluate outcomes, and help you build skills in diagnostic reasoning and critical thinking. To make care planning easier, this handbook allows you to look up nursing diagnoses and care plans for more th...

Individual Differences and Personality, Fourth Edition provides a comprehensive overview of research regarding what personality is and how and why it differs between people. This book begins with a description of the study of personality and then presents basic principles of personality measurement, the concept of personality traits, and the major dimensions of personality variation. Further chapters review personality change and stability, biological causal mechanisms, genetic and environmen...

For more than 80 years this unique short atlas has been the go-to guide to the examination of patients with lesions of the peripheral nerves and nerve roots - appreciated by generations of students and experienced practitioners alike. First published in its original form in 1943 and updated in its sixth edition by highly respected author Michael O'Brien, this book is the perfect companion for all those involved or caring for patients with peripheral nerve injuries and other neuromuscular diso...

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

Environmental issues are of fundamental importance, and a broad approach to understanding the relationship between the human economy and the natural world is essential. In a rapidly changing policy and scientific context, this new edition of Environmental and Natural Resource Economics reflects an updated perspective on modern environmental topics.

Now in its fifth edition, this textbook includes enhanced and updated material on energy, climate change, greening the economy, population, agricu...