Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

This book offers an examination of physician-assisted death, but it also extends the discussion to a broader range of end-of-life decisions including suicide, palliative care and sedation until death.

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas an...

This textbook presents an innovative new perspective on the economics of development, including insights from a broad range of disciplines. It starts with the current state of affairs, a discussion of data availability, reliability, and analysis, and an historic overview of the deep influence of fundamental factors on human prosperity. Next, it focuses on the role of human interaction in terms of trade, capital, and knowledge flows, as well as the associated implications for institutions, con...

Explore multiple disciplines to understand the impact of psychology on health, and vice versa In the newly revised 10th edition of Health Psychology: Biopsychosocial Interactions, a team of dedicated psychologists delivers an insightful and multidisciplinary demonstration of the impact of psychology and health on one another. Relying heavily on cross-cultural data, the book offers a sweeping and inclusive picture of health psychology and includes local and global research and case studies. Th...

An essential and intuitive treatment of financial accounting with an international perspective The use of International Financial Reporting Standards is growing rapidly, both outside of the United States and within, especially as IFRS incorporates more US GAAP rules. In the newly updated fifth edition of Financial Accounting with International Financial Reporting Standards, a team of accomplished financial practitioners and educators delivers the newest version of their highly anticipated tex...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...

COACHING PRACTICED Explore the foundations of evidence-based approaches to coaching A collection of the best papers over the last 15 years from the journal The Coaching Psychologist. In Coaching Practiced: Coaching Psychology Tools, Techniques, and Evidence-Based Approaches for Coaches, a team of distinguished researchers delivers an insightful and complete handbook for practicing coaches. From wellbeing to the workplace, coaches of all stripes will find a fulsome discussion of effective meth...

"The Evolution of Nuclear Strategy quickly established itself as a classic when it first appeared in 1981. This edition makes it even better, incorporating as it does new material about the Cold War and up-dating to include subsequent developments. Filled with insights and penetrating analysis, this volume is truly indispensable."

-Robert Jervis, Author of How Statesmen Think

"Freedman and Michaels have written a thorough and thought-provoking guide to nuclear strategy. The authors analyze th...

Carrying out leadership research in educational establishments can be challenging, but it is also rewarding. This accessible book offers sound practical advice and a clear conceptual framework for this research.