Modern Principles means modern content and modern delivery and Tyler Cowen and Alex Tabarrok deliver with a knack for revealing the 'invisible hand' of economics at work and a unique combination of vivid writing, up-to-date relevant examples and unparalleled online resources, perfect for your principles of economics course.

Signature storytelling reveals how economics play out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

Students can find statistical analysis a challenging and complex task and, in order to master the techniques and complete their assignments and projects successfully, they need to have a sound understanding of IBM SPSS and its functions. Updated to be compatible with IBM SPSS 25, with handy screen-shots throughout, the seventh edition of this trusted and practical textbook will take students on a step-by-step journey towards carrying out a range of essential tasks with confidence: from perfor...

This Fourth Edition of Cartography: Visualization of Geospatial Data serves as an excellent introduction to general cartographic principles. It is an examination of the best ways to optimize the visualization and use of spatiotemporal data. Fully revised, it incorporates all the changes and new developments in the world of maps, such as OpenStreetMap and GPS (Global Positioning System) based crowdsourcing, and the use of new web mapping technology and adds new case studies and examples.

Now p...

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.

Rising East Asia by Chien-pin Li is a core text for the Politics of East Asia course that covers the economic, political, and security concerns of China, Japan, and Korea since the end of World War II.

By using a unique format made up of over 150 frequently asked questions and corresponding answers, Key Questions in Healthcare covers the what, why, where and how in legal and ethical issues related to healthcare.

An essential book for all coaching trainees that covers the application of theory to practice and the understanding on 'how' to coach - this book is very practical and is mapped to assessment criteria.