The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and...

The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on organizational behavior and practical applications of the theory, Understanding Sport Organizations: Applications for Sport Managers, Third Edition, provides a logical progression to understanding the many components of and processes in sport organizations. Readers will gain a strong theoretical foundation while learning how it ...

Program Evaluation: Embedding Evaluation into Program Design and Development provides an in-depth examination of the foundations, methods, and relevant issues in the field of evaluation. With an emphasis on an embedded approach, where evaluation is an explicit part of a program that leads to the refinement of the program, students will learn how to conduct effective evaluations that foster continual improvement and enable data-based decision making. This text provides students with both the t...

Designed to reduces students' anxieties and minimize unnecessary formulas, this fourth edition provides a comprehensive introduction to basic statistical designs and analyses.

Understanding Racism systematically examines the theories and theorists that have contributed the most to our contemporary understanding of racism in its various forms—making it easier for students to understand the multiple dynamics of how racism operates.

Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate the power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply...

Personality makes us who we are and influences every aspect of our lives - from how we interact with

others, to how we respond in stressful situations. Personality Psychology uses a unique organizational

framework to explore the six key domains of knowledge about personality - Dispositional, Biological,

Intrapsychic, Cognitive/Experiential, Social/Cultural and Adjustment. This third edition focuses on the scientific

basis of current understanding, highlighting contemporary res...

Cognitive Psychology is a thorough, clear introduction to the study of cognition, providing insight into the many psychological and physiological aspects of human behaviour. Fully updated with the latest research in this fascinating field, the text guides students through all the major sub-disciplines and key concepts to help them develop a comprehensive understanding of the complex relationships between mind, brain and behaviour. Through the authors' international approach and emphasis on re...

This book shows trainees what they need to know to teach all areas of primary grammar. It explains how to support more able children and outlines what good teaching of each part of grammar looks like in the classroom.

Little Guide for Teachers: Supporting Behaviour in the Classroom inspires you to rethink how you manage behaviour. Using the authors' tried and tested approach, this book encourages you to manage mood as a preventative strategy for disruptive behaviour.