The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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Hybrid Ethnography provides researchers with concrete and theory-based ways to combine online and offline ethnographic research methods to support the reality of much contemporary fieldwork. As part of the Qualitative Research Methods series, this concise book serves students and faculty designing, conducting, and writing up dissertations and research studies.

Success as a Psychology Major, First Edition by David E. Copeland and Jeremy A. Houska is an essential resource for any student interested in pursuing an undergraduate degree in psychology. Built from the ground up with input from hundreds of psychology students, this First Edition answers every question a trepidatious undergraduate may have. Success as a Psychology Major opens with practical tools on how to be a successful student, walks readers through the psychology curriculum, highlights ...

If you thought that data structures and algorithms were all just theory, you're missing out on what they can do for your code. Learn to use Big O Notation to make your code run faster by orders of magnitude. Choose from data structures such as hash tables, trees, and graphs to increase your code's efficiency exponentially.

With simple language and clear diagrams, this book makes this complex topic accessible, no matter your background. This new edition features practice exercises in every cha...

The bold illustrations and humorous text of this board book, printed at the perfect size for the little hands of children aged 2-4, help children to learn all about the bones in their own bodies through guessing games and by comparing their bones to those in animals

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

This new series of self-help cards begins with advice on how to improve your idea generation. Need some practical starting points to get your brain working? Take a break, break the rules, throw it away and start again. The cards offer 50 pieces of bite-sized but practical advice by an expert in the field. Get the cards and get your ideas flowing!

For centuries, humankind has sought to know itself through an understanding of the body, in sickness and in health, inside and out. This fascination left in its wake a rich body of artworks that demonstrate not only the facts of the human body, but also the ways in which our ideas about the body and its proper representation have changed over time.

At times both beautiful and unsettling, illustrated anatomy continues to hold our interest today, and is frequently referenced in popular culture...

Forceful, intense and visionary – in an incredibly short and turbulent life Jackson Pollock changed painting forever. This vivid graphic novel delves into his pioneering physical approach to making art, highlights the key characters surrounding the New York mid-century art scene and reveals the intriguing relationship between Pollock’s painting and the covert activities of the Cold War.