Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way.

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The internationally best-selling Medical Pharmacology at a Glance is the ideal companion for all medical and healthcare students, providing a visual overview of pharmacology, and describing the basic principles of drug action, interaction, absorption, and excretion. Clear and accessible chapters organised around common diseases and conditions facilitate efficient clinical learning, and include references to drug classes and side effects, disease pathophysiology, prescribing guidelines, and mo...

McKinsey & Company's #1 best-selling guide to corporate valuation--the fully updated seventh edition. Valuation has been the foremost resource for measuring company value for nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated ...

Fully revised, updated and extended to include the momentous developments of 2020, this fourth edition of Peter Rietbergen's highly acclaimed Europe: A Cultural History is a major and original contribution to the study of Europe. The book examines the structures of culture in this part of Eurasia from the beginnings of human settlement on to the genesis of agricultural society, of greater polities, of urban systems, and the slow transitions that resulted in a (post-)industrial society and the...

This exciting new textbook challenges the implicit notions inherent in most existing International Relations (IR) scholarship and instead presents the subject as seen from different vantage points in the global South. Divided into four sections, (1) the IR discipline, (2) key concepts and categories, (3) global issues and (4) IR futures, it examines the ways in which world politics have been addressed by traditional core approaches and explores the limitations of these treatments for understa...

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

Comprehensive and engaging, this textbook introduces students not only to foundational sociological work, but also to insights from contemporary sociological theory and research. This combined approach ensures that students become familiar with the core of sociology: key concepts, theories, perspectives, methods, and findings. Students will acquire the ability to think like a sociologist, investigate and understand complex social phenomena.

This text presents a complete sociological toolkit, ...

In this second edition, the authors present new developments in the sustainability discussion and argue that a new understanding of sustainability is needed if we are to truly serve future generations ecologically, economically, and equitably. Despite the great flurry of activity around sustainability, the concept itself remains highly contested. This book argues that a new conceptualization of sustainability is needed if we are to achieve a healthful and sustainable environment for the long ...

Organized thematically around important questions in comparative politics-Who rules? What explains political behavior? Where and why?-Introducing Comparative Politics, Fifth Edition integrates a set of extended case studies of 11 core countries directly into the narrative. Serving as touchstones, the cases are set in chapters where they make the most sense topically-not separated from theory or in a separate volume-and vividly illustrate issues in cross-national context. The book's hybrid org...