Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Experience the transformative power of creative rituals in the workplace Rituals for Work shows us how creative rituals can make our personal and business lives more meaningful and rewarding. Rituals are powerful tools: they reinforce good habits, motivate personal and professional achievement, create a common bond between co-workers and build shared values; they can transform an organization's culture and provide a foundation to achieve common goals. Focusing on real-world examples, this boo...

The first systematic overview of the field of comparative theology Meaning and Method in Comparative Theology offers a synthesis of, and a blueprint for, the emerging field of comparative theology. It discusses various approaches to the field, the impact of the views of other religions on the way in which comparative theology is conducted, and the particularities of comparative theological hermeneutics. The text also provides an overview of the types of learning and of the importance of compa...

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on:¦ Digital Media¦ Media Effects¦ Privacy¦ Dark Side¦ Applied Communication¦ Relational Communication¦ Instructional Communication¦ Communication and the LawThe boo...

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...

Organizational Development gives readers an understanding of organizational structures and presents a new and easy-to-understand framework which describes the three dimensions of organizational interventions.

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...

Bringing global issues to life.

Pulsipher’s World Regional Geography shows the rich diversity of human life and demystifies global issues by representing the daily lives of different people in the various regions of our globe. A thematic framework and consistent end of chapter support helps students think critically about the local and global impacts of environment, gender and population, urbanization, globalization and development, and power and politics.

Examining the role of the media in the generation, circulation and contestation of racist ideas, this text provides the theoretical and analytical tools needed to interrogate how media dynamics and processes impact on racism and anti-racism

Beginning Ubuntu LTS Server Administration, Second Edition is the touchstone companion book for anyone implementing Ubuntu LTS Server. Author Sander van Vugt introduces the most recent server edition of Ubuntu Linux, the most popular Linux distribution, to power users, system administrators, and programmers and demonstrates the power and flexibility that the Hardy-Heron Ubuntu Server Long Term Support Edition offers for small networks and corporate systems alike. This book covers:Installing a...