Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...

The new 4th edition of Seborg’s Process Dynamics and Control provides full topical coverage for process control courses in the chemical engineering curriculum, emphasizing how process control and its related fields of process modeling and optimization are essential to the development of high-value products. A principal objective of this new edition is to describe modern techniques for control processes, with an emphasis on complex systems necessary to the development, design, and operation ...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Earlier edition published as: Introduction to qualitative methods in psychology.

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and...

For one-semester courses in human anatomy. A functional approach to human anatomy Human Anatomy, the #1 best-selling textbook for the human anatomy course, is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text presents human anatomy as a well-illustrated "story" with the right amount of detail that learners can understand at an introductory level.

Analogies and comparative descriptions make anatomical structures more mem...

The new edition of Personality Disorders continues to provide an in-depth guide to personality disorders, assessment, and treatment, across varied patient groups and settings. Grounded in scholarly review and illustrated with a diversity of case studies, this book covers familiar ground with comprehensive detail, including the description of personality disorders, diagnosis, epidemiology, aetiology, and treatment strategies. Furthermore, this new edition reflects changes in the new ICD-11 and...

A fascinating survey of the enduring human love affair with the exotic and the strange, and its impact on Western culture Exotic explores our obsession with the lure of distant lands and their promise of the weird and wonderful, the beautiful and grotesque. Through a host of evocative images, this book shows how the absorption of ‘the foreign,' through arts, design, architecture, and other cultural elements, has consistently enriched Western society, contributing to it cultural dynamism and...

A spectacular pictorial history of astronomical exploration, for anyone who has gazed at the sky and wondered what lies beyond From the beginning of time, human beings have looked up at the stars and speculated on other worlds. Published to mark the fiftieth anniversary of the first moon landing, Sun and Moon tells the story of that burning human need to comprehend the universe, from Neolithic observatories that mark the solstice to the latest space telescopes. It shows, for the first time, h...