Get an up-close look at canine anatomy with the only complete guide to the dissection of the dog. Utilizing detailed descriptions and more than 300 high-quality color anatomic drawings, Guide to the Dissection of the Dog, 8th Edition walks you through how to perform precise canine dissections while developing your understanding of basic mammalian structure and specific canine features. Each chapter offers self-contained guidance on the dissection of a specific body part, allowing you to perfo...

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing? the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days.

Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and...

What happens when people turn their everyday experience into data: an introduction to the essential ideas and key challenges of self-tracking.

Airworthiness: An Introduction to Aircraft Certification and Operations, Third Edition, once again proves to be a valuable, user-friendly reference guide for certification engineers engaged in professional training and practical work in regulatory agencies and aircraft engineering companies. The discussions reflect the recent changes in the EASA-FAA regulations and also include the concepts of flight safety and airworthiness; the ICAO and civil aviation authorities; airworthiness requirements...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques us...

The richly illustrated and accessible monograph on the Dutch designer and world-renowned architect - now in paperbackGerrit Rietveld's simple yet dynamic style greatly influenced international furniture design and contributed significantly to the history of architecture. Following Rietveld from his humble beginnings as a cabinetmaker to his final years as a world-renowned architect, this book presents both his lesser-known work and his most celebrated. It explores his significance in the wide...

Academic Vocabulary in Use Second Edition is the perfect study aid for anyone using English for their academic work. Ideal for students of any discipline, this second edition has been updated to reflect changes in education, technology and communications, includes a selection of new reading passages, and is now in full colour. 50 easy-to-use, two-page units give clear explanations of new vocabulary, along with a variety of practice exercises.

A comprehensive answer key, and phonemic transcrip...

This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...