Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Draws on author's years of experience in the field to provide a practical resource for qualified and trainee counsellors, providing them with the necessary skills to ensure best practice with children and young people.

A long awaited new edition of this now classic human geography textbook. Fully updated throughout, it includes chapters written by some of the leading names in the field.

An enormously accessible account of the key philosophical ideas that have informed geographical research. A complete student guide to the theories, methodologies and histories of both human and physical geography.

Energy and Society: An Introduction, Second Edition provides readers with a detailed introduction to energy sources and energy utilization. This book presents an overview of alternative energy issues and technologies, discusses the pros and cons of various energy sources, and explores their impacts on society and the environment. What's New in the Second Edition:This second edition offers simple updates, as well as completely rewritten material, regarding the last decade in areas including gl...

A Framework for Managing, Measuring, and Predicting Attributes of Software Development Products and ProcessesReflecting the immense progress in the development and use of software metrics in the past decades, Software Metrics: A Rigorous and Practical Approach, Third Edition provides an up-to-date, accessible, and comprehensive introduction to software metrics. Like its popular predecessors, this third edition discusses important issues, explains essential concepts, and offers new approaches ...

Authorized by Hanban, HSK Standard Course is developed under the joint efforts of Beijing Language and Culture University Press and Chinese Testing International (CTI). With HSK test papers as its primary source, HSK Standard Course is characterized by a humorous style, familiar topics and a scientific course design. Matching the HSK test in all aspects, from the content, form to the levels, it is a series of new-type course books embodying the idea of ""combining testing and teaching, and pr...

This book gives an overall presentation and discussion of the interaction between Europe and Islam ever since Islam appeared on the European stage thirteen centuries ago. The events and stories presented are to serve the understanding of present debates on, and notions of, Islam and Muslims in Europe.

The leading questions in discussing the role of Islam in Europe are: how and in what ways did Europeans and Muslims interact and, for those Europeans who had never met a Muslim, what was their ...

Trafficking in human beings has become one of the most serious problems of the international community nowadays. Combating this phenomenon in an effective manner requires a comprehensive international approach of all countries.

Being aware of this, several international organisations

have launched a number of documents to fight against this phenomenon. The most representatives ones are the Protocol to Prevent, Suppress and Punish Trafficking in Persons, Especially Women and Children, suppleme...

Naturalistic inquiry is about studying people in everyday circumstances by ordinary means. It strives to blend in, to respect people in their daily lives, to take their actions and experiences seriously, and to build on these carefully. 'Doing Qualitative Research: The Craft of Naturalistic Inquiry' offers guidance, combining thoughtful reflection with practical tips. It is written for undergraduate and graduate students in social science; for practitioners in social work, healthcare, policy ...