Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Designed for professionals adding play therapy to their practices as well as for graduate students, the second edition of Child-Centered Play Therapy is comprehensive, engaging, and practical.

Now in its third edition, Introduction to Instructed Second Language Acquisition continues to present a structured, comprehensive introduction to ISLA's theoretical, empirical, and pedagogical themes, as well as a range of key issues in research and practice.

Broadly viewing the global economy as a political competition that produces winners and losers, International Political Economy holistically and accessibly introduces the field of IPE to students with limited background in political theory, history, and economics. This text surveys major interests and institutions and examines how state and non-state actors pursue wealth and power. Emphasizing fundamental economic concepts as well as the interplay between domestic and international politics, ...

This book offers a scholarly and lively introduction to comparative criminal justice. It considers the state of crime globally and examines and reflects on the ways different countries and jurisdictions deal with the main stages in the criminal justice process, from policing to systems of trial, to sentencing, and punishment.

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fifth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience.

In this fully revised fourth edition, this book treats globalization from several vantage points, showing how these help grasp the nature of globalization both in the past and today.

Community Psychology, 7th Edition presents the field’s conceptual roots and possible applications in a comprehensive overview of the field. Clearly organized and easy to navigate, the text is divided into sections on basic concepts, social change, applications and the future.

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of an often overly-complex subject area.

Drawing on mainstream and critical theoretical approaches, International Organizations offers a comprehensive examination of international organizations' political and structural role in world politics. This text details the types and activities of international organizations and provides students with the conceptual tools needed to evaluate their effectiveness. Surveying key issue areas from international and human security to trade and the environment, International Organizations looks at p...